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30 November 2016 ~ Comments Off on A To Z Of TV & Toys – A Is For Animation

A To Z Of TV & Toys – A Is For Animation

A TO Z OF TV & TOYS – A IS FOR ANIMATION The world of animation has long since been a great source of Toy brands. Looking as far back as Steamboat Willie (created by Disney in 1928), we can see how animation lets us bring cartoon characters to life. Animation literally turned flat still […]

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23 November 2016 ~ Comments Off on 5 Things Kids Media Companies Should Know About The Toy Business

5 Things Kids Media Companies Should Know About The Toy Business

5 THINGS KIDS MEDIA COMPANIES SHOULD KNOW ABOUT THE TOY BUSINESS We’ve had a number of requests recently to offer advice to independent kids media companies relating to the Toy industry, how it works and what content producers with merchandising aspirations need to know about the toy industry to allow them to maximise their Toy […]

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16 November 2016 ~ Comments Off on The Toy Verdict – 2016 Awards

The Toy Verdict – 2016 Awards

THE TOY VERDICT – 2016 AWARDS Kids Brand Insight, owner of leading toy review website The Toy Verdict has announced a great success in its awards program for 2016. Many products from leading manufacturers including Disney, Jakks Pacific, Drumond Park, Esdevium Games, Step 2 & others have been awarded the much coveted status of ‘Approved by […]

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28 October 2015 ~ Comments Off on And The Winners Of The Toy Verdict Awards 2015 Are…

And The Winners Of The Toy Verdict Awards 2015 Are…

And The Winners Of The Toy Verdict Awards 2015 Are… TheToyVerdict.com, a leading toy review service and online portal, fully owned and operated by Kids Brand Insight today announces the results of The Toy Verdict Awards 2015. Steve Reece, CEO of Kids Brand Insight told us: “The sheer quality of the products submitted has made […]

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24 July 2015 ~ Comments Off on 5 Reasons Why Kids Love The Minions…

5 Reasons Why Kids Love The Minions…

5 Reasons Why Kids Love The Minions…   We recently took a group of kids on an accompanied viewing trip to the cinema to watch the Minions movie. This movie is a spin off from the highly successful Despicable Me movies, and focuses just on the highly amusing Minions characters. We wanted to better understand […]

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16 March 2015 ~ Comments Off on Toy Sourcing

Toy Sourcing

Toy & Board Game Sourcing We help clients protect against supply chain risk, reduce manufacturing cost expenditure and reduce the stress/workload of finding new toy factories and board game factories. We work with upwards of 60 leading toy, games and related product factories in China, Vietnam, North America, North Africa, Europe and beyond. We have a […]

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19 November 2014 ~ Comments Off on New Research Study – Kids, Parents, Toys & Gender…

New Research Study – Kids, Parents, Toys & Gender…

 New Research Study – Kids, Parents, Toys & Gender… In the last few years we’ve seen an upsurge in negative PR/social media regarding the gender stereotyping seemingly inherent in the toy industry. Having conducted hundreds and hundreds of research discussion groups with children and parents over the last 16 years, our suspicion/belief was that actually […]

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28 October 2014 ~ Comments Off on Why Toy Companies Need to Know All About The Developmental Stages Of Children…

Why Toy Companies Need to Know All About The Developmental Stages Of Children…

Why Toy Companies Need to Know All About The Developmental Stages Of Children… We recently published an article in conjunction with Spielwarenmesse.de – the official blog of the world’s largest toy trade show in Nuremberg (with over 2,000 exhibitors and over 70,000 visitors every year). The article looks at why toy companies need to understand […]

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23 October 2014 ~ Comments Off on KIDSPLAYTEST™ – October Research Session Report

KIDSPLAYTEST™ – October Research Session Report

KIDSPLAYTEST™ – October Research Session Report This week we successfully conducted one of our KIDSPLAYTEST™ sessions. The concept behind it is the fact that so many more toy companies should be playtesting their products with children, but they are often put off by the prohibitive cost of qualitative research methodologies such as focus groups or discussion […]

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15 October 2014 ~ Comments Off on 4 Ways That Kids & Toys Have Changed In 15 Years

4 Ways That Kids & Toys Have Changed In 15 Years

4 Ways That Kids & Toys Have Changed In 15 Years We recently pitched our services to a potential new client. One of the questions we were asked was how things have changed over time. In our last article we looked at how kids entertainment content has changed, this article looks at how kids and […]

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