We have been conducting kids focus groups since the 1990s. We have interviewed thousands of kids and families.

Toy, game and kids entertainment brands routinely invest anywhere from hundreds of thousands to millions of £/€/$ in new product lines, TV production or other forms of new content…often with no testing, validation or steps to reduce the risk of product/content failure!

Over time we have emphatically proven that our consumer testing methodologies save our clients hugely in terms of increasing chances of success, reducing unnecessary risk, making the brand/product selling story more compelling and persuasive and by way of supplying detailed tweaks to deliver better experience to end consumers, thus vastly increasing the word of mouth factor.

Our business has a broader perspective and experience base than many traditional UK kids qualitative research agencies – our broader brand and commercial experience allows us to go further in terms of understanding the realities facing clients, while our robust background in research practise and extensive experience of conducting research with children ensures we ONLY add value once we have fully investigated and researched how kids and parents see a particular category, brand or area.

If you want directive, commercially savvy and practical research combined with a deep understanding of where research fits in the overall scheme of things, we may be the kids research agency you need to work with.

All of which is empty flannel without substance and a significant portfolio of highly satisfied clients. To read testimonials from existing/past clients, please follow this link and scroll to the bottom of the page:

Brands we have researched include:

  • Hasbro
  • Monopoly
  • Transformers
  • Play-Doh
  • Zomlings
  • Kobots
  • Kurio
  • Kidz Delight
  • Scalextric
  • Hornby
  • Corgi
  • Airfix
  • Yvolution
  • Disney
  • Action Man
  • Star Wars
  • Alvinnn!!! & The Chipmunks
  • Etc…!