KIDS MEDIA COMPANIES

KIDS MEDIA COMPANIES

We work with media companies with content/output targeted at children to help them maximise their Toy licensing potential. Our breadth of experience in the Toy Licensing world (we’ve managed or executed in excess of 100 Toy licensing deals) allows us to guide media production companies to avoid missing major opportunity, to make their properties more appealing to toy companies and to best present the merchandising potential to broadcasters.

Services we provide to Kids Media Companies:

  • Ongoing consultancy
  • Brand development and Licensing strategy formulation
  • Pitch preparation and delivery
  • Content/Brand review – advising how to maximise toyetic potential
  • Licensee identification and licensing program management
  • Problem solving – we regularly advise media companies who are struggling to progress toy licensing
  • Consumer testing – of content itself and of merchandise/merchandise potential