New Board Game Ideation & Development Service

We’ve just launched a new service for our clients in the toy and games industry. Our Game Creation Accelerator has been set up to help companies needing new board games to add to their product lines in a hurry with well thought out well developed board games products. For more information on the service, just…

Toy & Game Brand & Product Management Service

A few months back we started offering our new service – outsourced brand and product management for toy companies. The idea behind this was the need for toy companies to run marketing projects and to have on hand marketing support at varying levels in uncertain times when it can become harder to justify permanent employed…

Being An Expert Witness (Toys & Board Games)

BEING AN EXPERT WITNESS (TOYS & BOARD GAMES) Legal cases are usually stressful and antagonistic. These are not conditions we would normally typicall seek out! Most legal disputes are resolved, one way or another well in advance of going to court. Normally commercial concerns make both sides come to the negotiating table to find agreed…

The Art Of Toy Clearance

THE ART OF TOY CLEARANCE The single biggest cost for toy companies is manufacturing costs. Depending on the business model, toy manufacturing companies tend to spend between 25% (if you’re very lucky/very good!) and 35% more commonly on product manufacturing costs. This represents a huge amount of money invested on an ongoing basis by toy…

A Day In The Life Of A ‘Toy Expert’

A DAY IN THE LIFE OF A ‘TOY EXPERT’ Steve recently gave an interview – he was asked to describe a day in his working life. Here is the transcript of the interview: INTERVIEWER: Please describe a typical day as a toy expert STEVE Firstly,  I feel somewhat awkward with the label ‘toy expert’ –…

A To Z Of TV & Toys – A Is For Animation

A TO Z OF TV & TOYS – A IS FOR ANIMATION The world of animation has long since been a great source of Toy brands. Looking as far back as Steamboat Willie (created by Disney in 1928), we can see how animation lets us bring cartoon characters to life. Animation literally turned flat still…

5 Things Kids Media Companies Should Know About The Toy Business

5 THINGS KIDS MEDIA COMPANIES SHOULD KNOW ABOUT THE TOY BUSINESS We’ve had a number of requests recently to offer advice to independent kids media companies relating to the Toy industry, how it works and what content producers with merchandising aspirations need to know about the toy industry to allow them to maximise their Toy…

The Toy Verdict – 2016 Awards

THE TOY VERDICT – 2016 AWARDS Kids Brand Insight, owner of leading toy review website The Toy Verdict has announced a great success in its awards program for 2016. Many products from leading manufacturers including Disney, Jakks Pacific, Drumond Park, Esdevium Games, Step 2 & others have been awarded the much coveted status of ‘Approved by…