Toy Sourcing

Toy & Board Game Sourcing We help clients protect against supply chain risk, reduce manufacturing cost expenditure and reduce the stress/workload of finding new toy factories and board game factories. We work with upwards of 60 leading toy, games and related product factories in China, Vietnam, North America, North Africa, Europe and beyond. We have a…

New Research Study – Kids, Parents, Toys & Gender…

 New Research Study – Kids, Parents, Toys & Gender… In the last few years we’ve seen an upsurge in negative PR/social media regarding the gender stereotyping seemingly inherent in the toy industry. Having conducted hundreds and hundreds of research discussion groups with children and parents over the last 16 years, our suspicion/belief was that actually…

KIDSPLAYTEST™ – October Research Session Report

KIDSPLAYTEST™ – October Research Session Report This week we successfully conducted one of our KIDSPLAYTEST™ sessions. The concept behind it is the fact that so many more toy companies should be playtesting their products with children, but they are often put off by the prohibitive cost of qualitative research methodologies such as focus groups or discussion…

4 Ways That Kids & Toys Have Changed In 15 Years

4 Ways That Kids & Toys Have Changed In 15 Years We recently pitched our services to a potential new client. One of the questions we were asked was how things have changed over time. In our last article we looked at how kids entertainment content has changed, this article looks at how kids and…

KIDSPLAYTEST™ – OCTOBER 2014 Research Session

KIDSPLAYTEST™ – OCTOBER 2014 Research Session KIDSPLAYTEST™ offers a budget research service to companies in the kids entertainment space. We regularly test toys, games, apps, TV/film content and anything else in this area. The main concept behind this proprietary methodology is to deliver commercially savvy consumer insight at an amazingly affordable price. By testing several…

BBC Radio Interview With Steve – Explaining Frozen Toy Shortage

BBC Radio Interview With Steve – Explaining Frozen Toy Shortage Kids Brand Insight CEO Steve Reece, as an acknowledged toy and kids entertainment industry expert, was recently interviewed by Stephen Nolan on BBC Radio 5 Live as part of a piece looking at the current shortage of Frozen toys and merchandise. Steve was pleased to give…