Kids Entertainment Brands & Embracing Pester Power …

Kids Entertainment Brands & Embracing Pester Power The term ‘Pester Power’ has been used for decades to describe the persistent pestering approach which children adopt when seeking to persuade their parent/s to purchase something they want for them. Anyone reading this with their own children will know the power of persistent pestering! For those without,…

Kids Brand Insight – Toy Consumer Research Bootcamp

Kids Brand Insight – Toy Consumer Research Bootcamp A special one off industry event will be held in Central London, U.K. on Wednesday July 23rd. The Toy Consumer Research Bootcamp will help people in the industry understand how they can use consumer research to test and improve their products, and to reduce the risk of…

Market Research With Children – Actionable Findings

Market Research With Children – Actionable Findings One of the major gripes we hear about market research with children from clients with less experience of consumer insight is that they were expecting the children to tell them more. Our experience suggests that often ‘less is more’ when it comes to children’s market research…in that it’s…

The Phenomenon Of Toy Stockpiling & What It Means For Toy Companies

The Phenomenon Of Toy Stockpiling & What It Means For Toy & Kids Entertainment Companies One of the largest, but largely under highlighted trends we are seeing with today’s children is toy stockpiling. In previous generations, toys were limited in quantity for the vast majority of children. Each individual toy was therefore more cherished and…

How Kids Find Freedom In A Cotton Wool Environment…

How Kids Find Freedom In A Cotton Wool Environment… One of the major changes in how children play these days versus times gone by is the level – or lack of – physical freedom. The older generation regale us with stories of how they didn’t have to lock their doors in times gone by, or…

Bridging The Gap Between Client And Consumer Research Agency

Bridging The Gap Between Client And Consumer Research Agency One of the most prominent complaints clients make regarding consumer insight agencies is that they are so far removed from the client business and the realities of the commercial world they often deliver reportage of what consumers said versus analysis of what that means from a…