Kids Brand Insight is a leading Toy Expert Consultancy supplying services to the global toy, game and kids entertainment industries.

Founded by industry veteran and acknowledged Toy Expert Steve Reece, our client list includes some of the largest players in the industry through to fledgling firms looking for a leg up. Our specialities include toy business consultancy and toy sourcing. For more information on how we can help your business in the first instance please email Steve directly: Steve Reece

Steve’s experience and background includes time working for Hasbro one of the biggest toy companies in the world. Brands he has worked on and with include Monopoly, Clue/do, Trivial Pursuit, Disney, Star Wars, Play-Doh and many more.



Steve discusses his background, the company, what we do, and some current toy industry topics at the time of recording:



Check out our toy & game business Blogs here:

TOY INDUSTRY JOURNAL: Leading toy trade blog with toy news and analysis from across the industry: http://www.ToyIndustryJournal.com

BOARD GAME BIZ: Leading board games trade blog with board game news and analysis from across the industry: http://www.BoardGameBiz.com


To listen to our Podcast – PLAYING AT BUSINESS in which we analyse different toy and game product categories and success stories and interview interesting people from the world of toys and games: https://www.stitcher.com/show/playing-at-business



Don’t take our word for it!

“The Insight gained from working with Steve has been extremely valuable to us. Steve took care to understand our objectives and to ensure that he delivered above and beyond our expectation.” Ben Harper, Magic Box International

“Steve gave us great insights into how the UK and Global toy markets function and invaluable advice and contacts on the next steps for our product launch.” Owner, toy start up company

“I worked with Steve over a few years at Hasbro and was always impressed by his strategic thinking & insight.” Philippa Snellgrove, Global Consumer Insights Director, Hasbro

“Its been great to work with Steve and Kids Brand Insight on several key properties. Steve brings a combined understanding of the kids market and the specificities of toy retailers and much more. He has been able to support fine tuning within our positioning both based on the DNA of characters and retail potential. We consider that Steve’s work has been incremental in our ability to make the right decision.” Philippe Soutter, President, PGS Entertainment

“Steve is a man of integrity and fair. It is always a great pleasure doing business with Steve.” Director, major HK/China manufacturing group

“Steve was excellent – very good general knowledge as well as specific regional and product knowledge.” Managing Director of leading Investment company (managing assets/funds worth many $billions )

“I have worked with Steve Reece and the team on several complex and challenging consumer testing projects. For each project, Steve has worked to extremely tight timescales, yet despite many conspiring variables, has always delivered an extensive piece of research; meeting all of the key objectives along the way. Each piece of work has fed directly into the project decision process. We have benefitted from a variety of successes and gained many valuable insights as a result of working with Steve and his team.” Paul Chandler, Senior Marketing Manager, Hornby Hobbies

“Steve is a creative toy professional, a thoughtful and open-minded strategist and an excellent writer with great ideas – it was a real pleasure meeting him and working with him.” Michael Hubl, Marketing Manager, Spielwarenmesse (Nuremberg) Toy Fair




Steve Reece has appeared on/in the following media outlets discussing the toy and board games business:


BBC, Experience I.P. & The K-economy | Twisted Thinking


Bloomberg Font FREE Download | Hyperpix



NASMM in Wall Street Journal 08.10.14 - the National ...


The Latest Top Models - Opel POST

News | Child's Play Communications



Mojo Nation (@MojoNationUK) | Twitter