And The Winners Of The Toy Verdict Awards 2015 Are…
TheToyVerdict.com, a leading toy review service and online portal, fully owned and operated by Kids Brand Insight today announces the results of The Toy Verdict Awards 2015.
Steve Reece, CEO of Kids Brand Insight told us:
“The sheer quality of the products submitted has made our testing and judging process very difficult indeed. We take a robust approach to testing based on our having conducted hundreds of research groups/playtesting sessions for many of the biggest players in the toy business, so it’s been a very involved and intense process to get to this list of Winners and Finalists – all of whom truly merit the Award.
During the course of testing/judging, we were able to give product feedback which led to several companies tweaking products that were just about to ship to make them better/solve problems, so aside from the winners we announce today we hope to have made a further positive impact for those who worked with The Toy Verdict in 2015.”
WINNERS & FINALISTS BY CATEGORY:
Figures, playsets and collectibles
Joint Winners: Flipsies Sandy’s Yacht & House; Miles From Tomorrow Stellosphere
Finalist: Doc McStuffins Pet Vet Bag Playset
Arts, crafts & science
Winner: Kinetic Sand
Finalists: Sweet Factory, My First Spa
Building/construction toys
Winner: Lego Elves Skyra’s Mysterious Sky Castle
Games
Winner: Og On The Bog
Finalists: Timeline, Zip It, Frenzi Card Game, Pairs In Pears
Preschool
Winner: Rose Petal Cottage
Finalist: In The Night Garden Explore & Learn Musical Activity Table
Outdoor
Winner: Petron Sureshot Crossbow
Finalist: Phlat Ball, Petron Sureshot Rifle
Plush
Winner: Tsum Tsum Olaf Bag With Frozen Fever
Finalists: Anagranimals, Zigamazoos
Vehicles
Winner: REV
Finalist: Real FX Racing
Tech toys
Winner: Miposaur
Finalists: Kidizoom Duo Digital Camera, Meccanoid G15 KS, My Friend Freddy Bear
Bath Toys
Winner: Gelli Baff, Slime Baff
Magic Sets
Winner: Marvin’s iMagic
Fun factor
Winner: Petron Sureshot Crossbow
Cool factor
Winner: Meccanoid G15 KS
Educational/developmental benefit
Winner: Sweet Factory
Repeat play value
Winner: Kidizoom Duo Digital Camera
To read online reviews for each of these products or for more information, please visit: www.TheToyVerdict.com
ABOUT KIDS BRAND INSIGHT
Kids Brand Insight Kids Brand Insight is a leading Consultancy to toy and game companies around the world. The company offers consumer research and playtesting services, as well as helping companies find the right factories and grow export sales. For more information: www.KidsBrandInsight.com
ABOUT THE TOY VERDICT AWARDS
TheToyVerdict.com is a leading toy review site, with excellent search engine rankings on most new toys tested. Products are tested using professional market research techniques, as developed in our Kids Brand Insight business. The Toy Verdict Awards offers a low cost product endorsement opportunity to toy companies. With the majority of toy and game purchases being influenced to some degree by online reviews in today’s world, our online listings help increase positive online word of mouth, while award winners will be able to add our branding and official endorsement on pack, in PR and in all other forms of marketing communications. For more information, please visit www.TheToyVerdict.com
