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BBC Radio Interview With Steve – Explaining Frozen Toy Shortage
Kids Brand Insight CEO Steve Reece, as an acknowledged toy and kids entertainment industry expert, was recently interviewed by Stephen Nolan on BBC Radio 5 Live as part of a piece looking at the current shortage of Frozen toys and merchandise.
Steve was pleased to give an industry perspective on the shortage, and to be given the chance to act as a de facto spokesperson for the toy & kids entertainment industries in order to ensure the industry was portrayed fairly.
To listen to the interview, just click play below…
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