Dissecting Consumer Drivers Of The Loom Band Craze – Consumer Research Report
We recently conducted a study into consumer drivers/motivators relating to the massive hit craze of loom bands. This craze has swept the UK toy market this year.
This is far from the first such craze we have researched – going back as far as Pokemon cards, we have often and routinely tested collectable/pocket money toy crazes.
Usually we can see consistent drivers from one craze to the next, however we discovered some interesting differences with loom bands, which are highlighted in the research findings presentation available below.
The research was conducted using our proprietary methodology – KIDSPLAYTEST™ – for more information: https://www.kidsbrandinsight.com/kidsplaytest/