Kids Brand Insight: New Consumer Research Agency Focused On Kids Entertainment Brands Launches

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New Consumer Research Agency Focused On Kids Entertainment Brands Launches

For release: 1st May 2014

Kids Brand Insight officially launched today to deliver qualitative research for brands in the toy, gaming and children’s entertainment sectors.

The company has already worked with leading brands to combine consumer insight from children and their families with a refreshing dose of commercial reality.

CEO Steve Reece had this to say:

“Before we launched Kids Brand Insight, we were delivering consumer insight via our other business Vici Entertainment (a leading Toy & Game business consultancy) as one of a range of services offered. However, over time the research side of our business has grown to the point where it needs it’s own standalone identity and team. Thus far, we’ve worked extensively across toys, games, TV, virtual worlds and apps. We’re looking to build on this with the official launch of Kids Brand Insight.

Client feedback has been really positive, due to our delivering director level project management and insight on all projects, combined with our broader commercial perspective which allows us to ensure we deliver useable, relevant and commercially practical findings.

Our promise is no fluff, just hard hitting consumer insight combined with the practical inside knowledge that comes from having worked in brand marketing, commercial and senior management roles in the industry.

The best way to outline our point of difference is this – if you look at live sports broadcasts on TV, they have two commentators. One is DESCRIBING what they see, the other is ANALYSING from a position of having played the game, and can therefore suggest what a team needs to change to be more successful versus just reporting that they are a goal behind!

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