KIDSPLAYTEST™ – October Research Session Report
This week we successfully conducted one of our KIDSPLAYTEST™ sessions.
The concept behind it is the fact that so many more toy companies should be playtesting their products with children, but they are often put off by the prohibitive cost of qualitative research methodologies such as focus groups or discussion groups.
KIDSPLAYTEST™ effectively works like a Qualitative omnibus, where we test for different companies during the same session. We have to take great care to ensure that our session structure is carefully thought through to ensure robust findings, but once we overcome this challenge we find we are able to deliver valuable feedback to clients for a fraction of the cost of ‘standard’ market research with children.
During this week’s session we tested for two companies, as well as researching for our own study on gender and toys (soon to be published, watch this space!).
If you would like to know more about KIDSPLAYTEST™, or if you’d like to book your products in for the next session – running 2nd Week of December 2014- please click here