TOY EXPERT CONSULTANCY

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If you’re looking for practical hands on help and strategic advice from our Toy & Games Business Consultants, just drop us a line via the ‘Contact‘ page.

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Kids Brand Insight was founded by long-term Toy industry veteran Steve Reece. Since our business began back in 2011 we have helped hundreds of Toy & Games companies with clients ranging from the biggest Toy companies in the world through to one person start ups. Our service focus is the same regardless of the client - we want to do everything we can to facilitate your success. Sometimes we do that via advice and knowledge sharing, sometimes via making introductions to key people across the Toy & Games business and sometimes we work at the sharp end selling for our clients.

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SERVICES

• Toy business consultancy including Toy company growth strategy, Export Sales and Acquisitions

• Recruitment Consultancy and Headhunting for senior roles in the Toy industry

• Mentoring & board advisory/Non-Executive Director

• Strategic Sourcing Consultancy (India, Vietnam & China)

• Toy Expert services​

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1. TOY CONSULTANCY 

Our expertise is broad, but based around some strong core principles and commercial processes. If you want to discuss your specific needs, please feel free to get in touch. Please do bear in mind though that all projects are run directly by Steve and so we have capacity limitations. Please also note that we are a professional business offering a paid for service for those who are willing to pay to get ahead.

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2. RECRUITMENT CONSULTANCY AND HEADHUNTING FOR SENIOR ROLES IN THE TOY & GAME INDUSTRY

We help Toy & Game companies fill Senior roles. From Sales Directors to General Managers, we've got your back. 

We are Toy people recruiting Toy people for Toy companies. We use our extensive contact networks and social media following to invite a broad range of applicants, then we use our industry knowledge to screen out unsuitable candidates before you spend any time looking at Resumes/CVs. Our interview process sees us (politely) interrogate applicants with a level of details and business reality that sees only the most genuinely qualified candidates are sent to interview with you.

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3. TOY CO GROWTH BOOSTER PROGRAM

Our flagship Consultancy service has helped many now $multi-million Toy companies and Board Game companies to plan and execute business growth. Under this service, we bring our considerable experience and knowledge to bear for your business - from setting up new Distribution, to finding factories, freelancers and so much more, we have helped dozens of companies via this service.

For more information, and to see if the Toy Co Growth Booster program might suit your needs, just click here: https://www.kidsbrandinsight.com/toycogrowthboosterprogram 

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Our Toy Co Growth Booster program is normally over subscribed. Steve, our Managing Director runs all projects directly himself, and we won't do this with more than 3 companies at a time. The program has a format we follow, but it is also at the same time bespoke to your company, your goals, your challenges and your opportunities.  When a client just wants international sales acceleration, we deploy our knowledge of the categories you operate in, as well as our contact lists of thousands and thousands of Toy companies, distributors and sales reps around the world. Sometimes the issue is not a sales issue though, sometimes the issue lies in a lack of sales resource, a product line limitation or a business strategy misfire, we also help our clients with this. 

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Previous clients we have worked with have achieved the following with our assistance: increased revenues by $millions, been added as vendors for major mass market retailer sin the USA, Europe and elsewhere, set up a sales rep network, gained $millions in investment to fund growth and much much more.

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For more information, and to see if the Toy Co Growth Booster program might suit your needs, just click here: https://www.kidsbrandinsight.com/toycogrowthboosterprogram 

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• The Toy Co Growth Booster package costs £3,750 (British pounds, +VAT if applicable) or $5,000 USD per month, payable at the start of each month of working together.

• The program usually needs a minimum of two months to be effective, but we have worked with clients for anywhere from 1 month to several years on this service.

• During the time we work together we will supply the services outlined, but also try to meet all needs & requests of our clients.​

 

For more information, and to see if the Toy Co Growth Booster program might suit your needs, just click here: https://www.kidsbrandinsight.com/toycogrowthboosterprogram 

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4. TOY BUSINESS CONSULTANCY CALLS

This is the entry point service for working with us. We conduct a limited number of fixed cost Consultancy calls each month. These are booked in advance, and we have to limit the number of calls we can take due to the pressures of our Consultancy project workload.

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During the calls we can offer our thoughts and feedback on all aspects of the toy business from how to bring a new toy to market, to manufacturing through to feedback on your toy concepts. We can also give you some additional contacts of key people across the toy business from distributors to factories to product developers. Please note these calls normally last for around 60-90 minutes, which is reflected in the costs. If you want us to review and sign your NDA (non-disclosure agreement) we can do, but we have to charge extra to cover the time taken to review, amend and sign.

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COST: Our Toy & Game Business Consultancy calls cost £500. If you need us to sign and NDA = £700 GBP or $800 (subject to acceptable terms in the NDA)

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5. STRATEGIC SOURCING CONSULTANCY – The world of Toy & Game Sourcing is changing. China's role is evolving as the Chinese economy continues to advance. We have helped 5/10 of the world's biggest Toy companies with their Strategic Sourcing Diversification efforts in other geographies outside China.

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For more information, please visit:  www.ToyTeamAsia.com or contact us via this website.

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CUSTOMER SATISFACTION LEVELS:

Here’s the feedback from our ongoing customer satisfaction survey:

100% of respondents answered ‘Very satisfied‘ when asked: ‘Overall, how satisfied or dissatisfied are you with Kids Brand Insight.’

100% of respondents answered ‘Fully delivered’ when asked: To what extent did Kids Brand Insight deliver on your objectives?

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TESTIMONIALS:

“I worked with Steve over a few years at Hasbro and was always impressed by his strategic thinking & insight.” 

Philippa Snellgrove, Global Consumer Insights Director, Hasbro

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“Steve is a man of integrity. It is always a great pleasure doing business with Steve.”

Director, major Hong Kong/China manufacturing company

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“Steve gave us great insights into how the UK and Global toy markets function and invaluable

advice and contacts on the next steps for our product launch.” 

UK based toy start up company

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“The Insight gained from working with Steve has been extremely valuable to us. Steve took care to understand our objectives and to ensure that he delivered above and beyond our expectation.” 

Ben Harper, Managing Director, Magic Box International

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“I have worked with Steve Reece and the team on several complex and challenging consumer testing projects. For each project, Steve has worked to extremely tight timescales, yet despite many conspiring variables, has always delivered an extensive piece of research; meeting all of the key objectives along the way. Each piece of work has fed directly into the project decision process. We have benefitted from a variety of successes and gained many valuable insights as a result of working with Steve and his team.” 

Paul Chandler, Senior Marketing Manager, Hornby Hobbies

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“Its been great to work with Steve and Kids Brand Insight on several key properties. Steve brings a combined understanding of the kids market and the specificities of toy retailers and much more. He has been able to support fine tuning within our positioning both based on the DNA of characters and retail potential. We consider that Steve’s work has been incremental in our ability to make the right decision.” 

Philippe Soutter, President, PGS Entertainment

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“Steve was excellent – very good general knowledge as well as specific regional and product knowledge.” 

Managing Director of leading Investment company (managing assets/funds worth many $billions )

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“Steve is a creative toy professional, a thoughtful and open-minded strategist and an excellent writer with great ideas – it was a real pleasure meeting him and working with him.” 

Michael Hubl, Marketing Manager, Spielwarenmesse (Nuremberg) Toy Fair

 

PRODUCTS AND BRANDS WE HAVE WORKED WITH/ON/FOR:

CADBURY DAIRY MILK FREDDO TREASURES: 

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“Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one NPD launch in Standard Chocolate in 2019.”

Nicole Dudley, Brand Manager, Cadbury Dairy Milk Freddo Treasures.”

          

ZOMLINGS, MAGIC BOX TOYS:

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TOYI CONSTRUCTION TOY: https://toyi.io/en/

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OTHER MAJOR TOY BANDS WE HAVE WORKED FOR/WITH: 

 

 

 

   

 

 

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NB All brands and trademarks are the property of their respective owners.

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