We offer the following services:

  • Toy Co Growth Booster – this is our packaged up Consultancy service focused on helping toy and games companies grow. Over the course of 1-3 months we help you to put in place growth strategies to double or triple your company revenues over a 5 year period. We also help you identify key gaps in your contact networks or capabilities and then help you take practical steps to fill those gaps via introductions, recommendations and hands on sales efforts on your behalf to help you ramp up and truly kickstart your business. For more info on the Toy Co Growth Booster program, or to sign up, just click here:
  • Toy Expert Business Consultancy – we help people get ahead in the toy industry. Whether you need help on strategy, brands, sourcing or pretty much anything else we can help! Our advantage is our huge level of commercial, brand and product development experience at the sharp end in toy companies. While we’re based in the UK, we work with clients seeking Toy Expert Consultancy around the world. Recent projects include advising a major FMCG company on a toy promotion, helping a robotics toy company come to market, market research analysis and reports for a major company etc.
  • Brand & Product Management – we don’t do fluffy airy fairy brand building, we deliver tangible value. The last 2 brand portfolios we managed sold for in excess of $130m. We get hands on with brands offering a flexible but highly experienced service covering brand/product management & licensing. We typically add value beyond the initial brief, but not at the expense of delivering products on brand, on time and on budget.
  • Sourcing Consultancy – we are acknowledged among the leading toy sourcing experts globally. Our clients include $20bn sourcing groups, $billion toy companies through to hundreds of small to medium sized toy companies around the world. We work with leading toy vendors in China, India, Vietnam, Eastern Europe & other locations. We have particular expertise in high end leading toy factories in India and help toy companies around the world find the right vendors in India. To date we have saved customers over $4m USD via our toy factory finding service in India. For more information, check out our Indian toy manufacturing website: 
  • Consumer playtesting – we test toys and games with children and parents. We have conducted more than 1200 focus groups on toys and games across a twenty year period. We’re qualified in market research techniques and methodologies. We have tested hundreds of products with children and have never tested a product where we didn’t find a key insight to help the company make the product better or understand the consumer to a greater degree.
  • Export Sales – we work to help companies grow their export sales. We have strong relationships in toy markets around the world. We have found clients new distribution in markets as diverse as Germany, France, UK, Spain, Scandinavia, Australia, Middle East, USA, China etc. Selling can be tough, and it nearly always takes longer than people want in the toy business, but we help to fast forward your efforts and to quickly boost your relationships and sales.
  • Board games creation, development and production – we work on all elements of the board game creation process from game concepts to design and illustration, through to component specification and manufacturing. Having produced more than 200 board games, including many versions of iconic classics Monopoly, Trivial Pursuit, Clue/Cluedo etc., we know how to make compelling games that sell!

To find out more about how we can help you grow your business, get in touch now…


Here’s a Webinar we recently held for a select group of our clients, looking at Toy Sourcing and how it is heading for a big change from the way things have been done. The presentation also includes details on how we work with toy companies & factories on an expert Consultancy basis: