Actions Speak Louder Than Words…Why Kids Research Should Focus On Observation As Much As Conversation Have you ever had a long conversation with a child of around 5-6 years of age? Not very likely that you have. The developmental progress of a child at that age does not give them the wherewithal to have a…
Tag: children focus groups
Reality Check: Children Play How They Want To, Not How Designers Intend Them To… One of the most enjoyable parts of our work is seeing creatives and designers be inspired by consumer insight with children. The vast majority of people involved in the creation of media content and physical products for children don’t regularly test…
