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Tag: childrens tv audience testing

The Consumer Formula For Compelling Kids Entertainment Content Hasn’t Changed In 15 Years…

The Formula For Compelling Kids Entertainment Content Hasn’t Changed In 15 Years… We attended a pitch meeting this week where a (prospective!) client asked us how kids had changed since we conducted our first kids research back in 1998. That’s one of those questions where you have to stop and think for a moment before…

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