5 Reasons Why Kids Love The Minions… We recently took a group of kids on an accompanied viewing trip to the cinema to watch the Minions movie. This movie is a spin off from the highly successful Despicable Me movies, and focuses just on the highly amusing Minions characters. We wanted to better understand…
Tag: kids focus groups
KIDSPLAYTEST™ – October Research Session Report This week we successfully conducted one of our KIDSPLAYTEST™ sessions. The concept behind it is the fact that so many more toy companies should be playtesting their products with children, but they are often put off by the prohibitive cost of qualitative research methodologies such as focus groups or discussion…
KIDSPLAYTEST™ – OCTOBER 2014 Research Session KIDSPLAYTEST™ offers a budget research service to companies in the kids entertainment space. We regularly test toys, games, apps, TV/film content and anything else in this area. The main concept behind this proprietary methodology is to deliver commercially savvy consumer insight at an amazingly affordable price. By testing several…
Actions Speak Louder Than Words…Why Kids Research Should Focus On Observation As Much As Conversation Have you ever had a long conversation with a child of around 5-6 years of age? Not very likely that you have. The developmental progress of a child at that age does not give them the wherewithal to have a…
Bridging The Gap Between Client And Consumer Research Agency One of the most prominent complaints clients make regarding consumer insight agencies is that they are so far removed from the client business and the realities of the commercial world they often deliver reportage of what consumers said versus analysis of what that means from a…
Why Focus Groups Remain The Most Effective Way Of Testing Toys With Kids We’ve done the big quantitative studies, in fact we’ve done them for some of the biggest Toy companies in the world across multiple territories, and they did yield some insight. In particular, we conducted a huge quantitative tracking study on a major…
Stepping Out From The Ivory Towers We’ve successfully managed industry/category leading brands…so we know that sometimes brand teams can find themselves trapped up in their ‘ivory towers’, caught between internal sell-in/debate, retail pressures, broadcast pressures, development issues and marketing development and execution. The challenge with allowing that to happen is that it’s easy to lose touch with…
Why Kids & Animals Are A Formula For Success In The Toy & Entertainment Industries There is a much repeated saying in show business – never work with kids or animals. And frankly, bearing in mind how stressful & intense such productions often are, there seems to be wisdom in that. However, when we look…
