5 Reasons Why Kids Love The Minions…

5 Reasons Why Kids Love The Minions…   We recently took a group of kids on an accompanied viewing trip to the cinema to watch the Minions movie. This movie is a spin off from the highly successful Despicable Me movies, and focuses just on the highly amusing Minions characters. We wanted to better understand…

The Phenomenon Of Toy Stockpiling & What It Means For Toy Companies

The Phenomenon Of Toy Stockpiling & What It Means For Toy & Kids Entertainment Companies One of the largest, but largely under highlighted trends we are seeing with today’s children is toy stockpiling. In previous generations, toys were limited in quantity for the vast majority of children. Each individual toy was therefore more cherished and…

Bridging The Gap Between Client And Consumer Research Agency

Bridging The Gap Between Client And Consumer Research Agency One of the most prominent complaints clients make regarding consumer insight agencies is that they are so far removed from the client business and the realities of the commercial world they often deliver reportage of what consumers said versus analysis of what that means from a…