5 Reasons Why Kids Love The Minions… We recently took a group of kids on an accompanied viewing trip to the cinema to watch the Minions movie. This movie is a spin off from the highly successful Despicable Me movies, and focuses just on the highly amusing Minions characters. We wanted to better understand…
Tag: kids market research
Dissecting Consumer Drivers Of The Loom Band Craze – Consumer Research Report We recently conducted a study into consumer drivers/motivators relating to the massive hit craze of loom bands. This craze has swept the UK toy market this year. This is far from the first such craze we have researched – going back as far…
The Phenomenon Of Toy Stockpiling & What It Means For Toy & Kids Entertainment Companies One of the largest, but largely under highlighted trends we are seeing with today’s children is toy stockpiling. In previous generations, toys were limited in quantity for the vast majority of children. Each individual toy was therefore more cherished and…
Reality Check: Children Play How They Want To, Not How Designers Intend Them To… One of the most enjoyable parts of our work is seeing creatives and designers be inspired by consumer insight with children. The vast majority of people involved in the creation of media content and physical products for children don’t regularly test…
Bridging The Gap Between Client And Consumer Research Agency One of the most prominent complaints clients make regarding consumer insight agencies is that they are so far removed from the client business and the realities of the commercial world they often deliver reportage of what consumers said versus analysis of what that means from a…
Why Focus Groups Remain The Most Effective Way Of Testing Toys With Kids We’ve done the big quantitative studies, in fact we’ve done them for some of the biggest Toy companies in the world across multiple territories, and they did yield some insight. In particular, we conducted a huge quantitative tracking study on a major…
