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Tag: kids product testing

Reality Check: Children Play How They Want To, Not How Designers Intend Them To…

Reality Check: Children Play How They Want To, Not How Designers Intend Them To… One of the most enjoyable parts of our work is seeing creatives and designers be inspired by consumer insight with children. The vast majority of people involved in the creation of media content and physical products for children don’t regularly test…

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RSS PLAYING AT BUSINESS – OUR TOY INDUSTRY PODCAST

  • Ep 79, The Key Success Factor For Board Games Is...
  • EP 78, Consumer Playtesting. The Secret Weapon Of Successful Toy & Games Companies
  • Ep 77, The Impact Of Inflation On The Toy & Games Business
  • Ep 76, Electronic Toys, The Biggest Fundamental Failure Factor
  • Ep 75, The Creative Play Category: Key Success Factors
  • Ep 74, Nearshoring For Toy Manufacturing: A Reality Check
  • Ep 73 - The Intersection Between Toys & Video Games
  • EP 72, HOW TO FIND & VALIDATE GOOD TOY FACTORIES
  • Ep 71, The Inevitable Rise Of India As A Toy Manufacturing Hub
  • Ep 70, The 10 Commandments Of The Toy Business

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How To Grow A Small To Mid Sized Toy Company

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Toy Sourcing: The Next 10 Years

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