KIDSPLAYTEST™ – October Research Session Report This week we successfully conducted one of our KIDSPLAYTEST™ sessions. The concept behind it is the fact that so many more toy companies should be playtesting their products with children, but they are often put off by the prohibitive cost of qualitative research methodologies such as focus groups or discussion…
Tag: kids qualitative research
Reality Check: Children Play How They Want To, Not How Designers Intend Them To… One of the most enjoyable parts of our work is seeing creatives and designers be inspired by consumer insight with children. The vast majority of people involved in the creation of media content and physical products for children don’t regularly test…
