4 Ways That Kids & Toys Have Changed In 15 Years

4 Ways That Kids & Toys Have Changed In 15 Years We recently pitched our services to a potential new client. One of the questions we were asked was how things have changed over time. In our last article we looked at how kids entertainment content has changed, this article looks at how kids and…

Four Reasons Why Toy Companies Don’t Conduct Consumer Research

Four Reasons Why Toy Companies Don’t Conduct Consumer Research We thought it worth highlighting the common reasons why so many Toy companies don’t conduct consumer research: 1. Too many other inputs/pressures/stakeholders in process to complicate by adding another – this is one of THE most common reasons we find…especially in bigger companies. By the time…