5 Reasons Why Kids Love The Minions…

5 Reasons Why Kids Love The Minions…   We recently took a group of kids on an accompanied viewing trip to the cinema to watch the Minions movie. This movie is a spin off from the highly successful Despicable Me movies, and focuses just on the highly amusing Minions characters. We wanted to better understand…

KIDSPLAYTEST™ – OCTOBER 2014 Research Session

KIDSPLAYTEST™ – OCTOBER 2014 Research Session KIDSPLAYTEST™ offers a budget research service to companies in the kids entertainment space. We regularly test toys, games, apps, TV/film content and anything else in this area. The main concept behind this proprietary methodology is to deliver commercially savvy consumer insight at an amazingly affordable price. By testing several…