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Tag: kids tv testing

The Consumer Formula For Compelling Kids Entertainment Content Hasn’t Changed In 15 Years…

The Formula For Compelling Kids Entertainment Content Hasn’t Changed In 15 Years… We attended a pitch meeting this week where a (prospective!) client asked us how kids had changed since we conducted our first kids research back in 1998. That’s one of those questions where you have to stop and think for a moment before…

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Reality Check: Children Play How They Want To, Not How Designers Intend Them To…

Reality Check: Children Play How They Want To, Not How Designers Intend Them To… One of the most enjoyable parts of our work is seeing creatives and designers be inspired by consumer insight with children. The vast majority of people involved in the creation of media content and physical products for children don’t regularly test…

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RSS PLAYING AT BUSINESS – OUR TOY INDUSTRY PODCAST

  • Ep 96, 5 Characteristics Of Best Selling Toys & Games
  • Ep 95, How To Sell More Toys & Games Internationally
  • EP94 - 5 Key Tips To Find & Validate New Toy Factories
  • Ep 93 - Excess Inventory Kills Toy & Games Companies
  • Ep 92 Spielwarenmesse-Nuremberg 2023 Toy Fair Review
  • Ep 91 - UK Toy Fair 2023 Report & UK Toy Market Update...
  • Ep 90, Global Toy Business Outlook 2023
  • Ep 89, The Future Of Toys Part 4: Toy Manufacturing
  • EP 88, THE FUTURE OF TOYS: PART 3 - CONSUMERS
  • Ep 87, The Future Of Toys: Part 2 - Product

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How To Grow A Small To Mid Sized Toy Company

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Toy Sourcing: The Next 10 Years

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