The Formula For Compelling Kids Entertainment Content Hasn’t Changed In 15 Years… We attended a pitch meeting this week where a (prospective!) client asked us how kids had changed since we conducted our first kids research back in 1998. That’s one of those questions where you have to stop and think for a moment before…
Tag: kids tv testing
Reality Check: Children Play How They Want To, Not How Designers Intend Them To… One of the most enjoyable parts of our work is seeing creatives and designers be inspired by consumer insight with children. The vast majority of people involved in the creation of media content and physical products for children don’t regularly test…
