Why Focus Groups Remain The Most Effective Way Of Testing Toys With Kids We’ve done the big quantitative studies, in fact we’ve done them for some of the biggest Toy companies in the world across multiple territories, and they did yield some insight. In particular, we conducted a huge quantitative tracking study on a major…
Tag: playtesting
Stepping Out From The Ivory Towers We’ve successfully managed industry/category leading brands…so we know that sometimes brand teams can find themselves trapped up in their ‘ivory towers’, caught between internal sell-in/debate, retail pressures, broadcast pressures, development issues and marketing development and execution. The challenge with allowing that to happen is that it’s easy to lose touch with…
