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Tag: qual research with kids

6 Reasons Why New Kids Animated TV Properties Should Always Be Audience Tested…

6 Reasons Why New Kids Animated TV Properties Should Be Audience Tested… Producing animated content is not a cheap business. In fact it’s an inherently expensive and risky process. The need to validate / reduce risk with a new cartoon series is one of the primary drivers for commissioning qualitative research with children. We’ve conducted…

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RSS PLAYING AT BUSINESS – OUR TOY INDUSTRY PODCAST

  • Ep 79, The Key Success Factor For Board Games Is...
  • EP 78, Consumer Playtesting. The Secret Weapon Of Successful Toy & Games Companies
  • Ep 77, The Impact Of Inflation On The Toy & Games Business
  • Ep 76, Electronic Toys, The Biggest Fundamental Failure Factor
  • Ep 75, The Creative Play Category: Key Success Factors
  • Ep 74, Nearshoring For Toy Manufacturing: A Reality Check
  • Ep 73 - The Intersection Between Toys & Video Games
  • EP 72, HOW TO FIND & VALIDATE GOOD TOY FACTORIES
  • Ep 71, The Inevitable Rise Of India As A Toy Manufacturing Hub
  • Ep 70, The 10 Commandments Of The Toy Business

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How To Grow A Small To Mid Sized Toy Company

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Toy Sourcing: The Next 10 Years

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