The Critical Essential: Dexterity Testing Toys There are some factors in the success and longevity of toy products and brands which are so overwhelmingly fundamental, that it is pure folly to ignore them. One of these factors is matching the functionality of the toy to the dexterity capability of the target age group. This is…
Tag: toy consumer insight
Four Reasons Why Toy Companies Don’t Conduct Consumer Research We thought it worth highlighting the common reasons why so many Toy companies don’t conduct consumer research: 1. Too many other inputs/pressures/stakeholders in process to complicate by adding another – this is one of THE most common reasons we find…especially in bigger companies. By the time…
Why Kids & Animals Are A Formula For Success In The Toy & Entertainment Industries There is a much repeated saying in show business – never work with kids or animals. And frankly, bearing in mind how stressful & intense such productions often are, there seems to be wisdom in that. However, when we look…
