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Tag: toy consumer reseacrh

Understanding Children’s Toy Product Preferences – Hierarchies Of Toy Appeal

Understanding Children’s Toy Product Preferences – Hierarchies Of Toy Appeal One of the most immediately apparent insights our clients get when we conduct focus groups/play-testing research with kids and the client’s toy products is the hierarchy of product appeal by type of product. In other words, the client quickly finds out if the product category/categories…

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RSS PLAYING AT BUSINESS – OUR TOY INDUSTRY PODCAST

  • Ep 79, The Key Success Factor For Board Games Is...
  • EP 78, Consumer Playtesting. The Secret Weapon Of Successful Toy & Games Companies
  • Ep 77, The Impact Of Inflation On The Toy & Games Business
  • Ep 76, Electronic Toys, The Biggest Fundamental Failure Factor
  • Ep 75, The Creative Play Category: Key Success Factors
  • Ep 74, Nearshoring For Toy Manufacturing: A Reality Check
  • Ep 73 - The Intersection Between Toys & Video Games
  • EP 72, HOW TO FIND & VALIDATE GOOD TOY FACTORIES
  • Ep 71, The Inevitable Rise Of India As A Toy Manufacturing Hub
  • Ep 70, The 10 Commandments Of The Toy Business

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How To Grow A Small To Mid Sized Toy Company

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Toy Sourcing: The Next 10 Years

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