Dissecting Consumer Drivers Of The Loom Band Craze – Consumer Research Report We recently conducted a study into consumer drivers/motivators relating to the massive hit craze of loom bands. This craze has swept the UK toy market this year. This is far from the first such craze we have researched – going back as far…
Tag: toy consumer research
Four Reasons Why Toy Companies Don’t Conduct Consumer Research We thought it worth highlighting the common reasons why so many Toy companies don’t conduct consumer research: 1. Too many other inputs/pressures/stakeholders in process to complicate by adding another – this is one of THE most common reasons we find…especially in bigger companies. By the time…
