KIDSPLAYTEST™ – OCTOBER 2014 Research Session KIDSPLAYTEST™ offers a budget research service to companies in the kids entertainment space. We regularly test toys, games, apps, TV/film content and anything else in this area. The main concept behind this proprietary methodology is to deliver commercially savvy consumer insight at an amazingly affordable price. By testing several…
Tag: toy focus groups
Understanding Children’s Toy Product Preferences – Hierarchies Of Toy Appeal One of the most immediately apparent insights our clients get when we conduct focus groups/play-testing research with kids and the client’s toy products is the hierarchy of product appeal by type of product. In other words, the client quickly finds out if the product category/categories…
Why Focus Groups Remain The Most Effective Way Of Testing Toys With Kids We’ve done the big quantitative studies, in fact we’ve done them for some of the biggest Toy companies in the world across multiple territories, and they did yield some insight. In particular, we conducted a huge quantitative tracking study on a major…
Four Reasons Why Toy Companies Don’t Conduct Consumer Research We thought it worth highlighting the common reasons why so many Toy companies don’t conduct consumer research: 1. Too many other inputs/pressures/stakeholders in process to complicate by adding another – this is one of THE most common reasons we find…especially in bigger companies. By the time…
Stepping Out From The Ivory Towers We’ve successfully managed industry/category leading brands…so we know that sometimes brand teams can find themselves trapped up in their ‘ivory towers’, caught between internal sell-in/debate, retail pressures, broadcast pressures, development issues and marketing development and execution. The challenge with allowing that to happen is that it’s easy to lose touch with…
Why Kids & Animals Are A Formula For Success In The Toy & Entertainment Industries There is a much repeated saying in show business – never work with kids or animals. And frankly, bearing in mind how stressful & intense such productions often are, there seems to be wisdom in that. However, when we look…
