The Critical Essential: Dexterity Testing Toys

The Critical Essential: Dexterity Testing Toys There are some factors in the success and longevity of toy products and brands which are so overwhelmingly fundamental, that it is pure folly to ignore them. One of these factors is matching the functionality of the toy to the dexterity capability of the target age group. This is…

Stepping Out From The Ivory Towers

Stepping Out From The Ivory Towers We’ve successfully¬†managed industry/category leading brands…so we know that sometimes brand teams can find themselves trapped up in their ‘ivory towers’, caught between internal sell-in/debate, retail pressures, broadcast pressures, development issues and marketing development and execution. The¬†challenge with allowing that to happen is that it’s easy to lose touch with…