Dissecting Consumer Drivers Of The Loom Band Craze – Consumer Research Report We recently conducted a study into consumer drivers/motivators relating to the massive hit craze of loom bands. This craze has swept the UK toy market this year. This is far from the first such craze we have researched – going back as far…
Tag: toy research expert
5 Common Issues We Find When Testing Toys With Kids You can forget about every part of your process until you understand what the target end consumer is looking for, and what they will buy. Everything else is superfluous to this point, because if kids don’t want your products, everything else is merely part of your…
