Kids Entertainment Brands & Embracing Pester Power The term ‘Pester Power’ has been used for decades to describe the persistent pestering approach which children adopt when seeking to persuade their parent/s to purchase something they want for them. Anyone reading this with their own children will know the power of persistent pestering! For those without,…
Tag: toy research
Screen Time, Backlash & Contradictory Trends Kids are spending more time on screens…fact! There has been an accompanying growth in parental screen backlash i.e. turn off that TV, tablet, phone, computer etc. and go and do something else instead. So how can we have two opposite trends at the same time? Simple…in scientific terms, sure…
Understanding Children’s Toy Product Preferences – Hierarchies Of Toy Appeal One of the most immediately apparent insights our clients get when we conduct focus groups/play-testing research with kids and the client’s toy products is the hierarchy of product appeal by type of product. In other words, the client quickly finds out if the product category/categories…
Four Reasons Why Toy Companies Don’t Conduct Consumer Research We thought it worth highlighting the common reasons why so many Toy companies don’t conduct consumer research: 1. Too many other inputs/pressures/stakeholders in process to complicate by adding another – this is one of THE most common reasons we find…especially in bigger companies. By the time…
5 Common Issues We Find When Testing Toys With Kids You can forget about every part of your process until you understand what the target end consumer is looking for, and what they will buy. Everything else is superfluous to this point, because if kids don’t want your products, everything else is merely part of your…
