KIDSPLAYTEST™ – OCTOBER 2014 Research Session KIDSPLAYTEST™ offers a budget research service to companies in the kids entertainment space. We regularly test toys, games, apps, TV/film content and anything else in this area. The main concept behind this proprietary methodology is to deliver commercially savvy consumer insight at an amazingly affordable price. By testing several…
Tag: toy testing
The Phenomenon Of Toy Stockpiling & What It Means For Toy & Kids Entertainment Companies One of the largest, but largely under highlighted trends we are seeing with today’s children is toy stockpiling. In previous generations, toys were limited in quantity for the vast majority of children. Each individual toy was therefore more cherished and…
Why Focus Groups Remain The Most Effective Way Of Testing Toys With Kids We’ve done the big quantitative studies, in fact we’ve done them for some of the biggest Toy companies in the world across multiple territories, and they did yield some insight. In particular, we conducted a huge quantitative tracking study on a major…
5 Common Issues We Find When Testing Toys With Kids You can forget about every part of your process until you understand what the target end consumer is looking for, and what they will buy. Everything else is superfluous to this point, because if kids don’t want your products, everything else is merely part of your…
