Why Toy Companies Need to Know All About The Developmental Stages Of Children…
We recently published an article in conjunction with Spielwarenmesse.de – the official blog of the world’s largest toy trade show in Nuremberg (with over 2,000 exhibitors and over 70,000 visitors every year).
The article looks at why toy companies need to understand what children can do at each age in order to tailor products/marketing effectively. As we solely work in the kids entertainment space (i.e. toys, games and kids entertainment content), the article draws on our having conducted many hundreds of focus groups with children on relevant topics.
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