Toy Industry Veterans Launch New Marketing Content Production Service For Toy Companies

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Matt Knott and Steve Reece announced today that they have launched a new strategic partnership offering content production services for toy companies.

With the growth of YouTube as a marketing platform, the pair plan to utilise their extensive experience of toy industry marketing and content production to the benefit of clients.

Matt Knott said “Steve and I share the same excitement for the toy and game industry, and it’s a mouthwatering prospect to be working with him again and offering the industry a smorgasbord of content creation. All that know-how and passion of working with toy and game companies from all over the World will give us a unique insight to make our clients successful. We’ve got the right people too with an abundance of creative talent. I can’t wait to get started.“

Steve Reece confirmed “After nearly 20 years in the toy business including brand marketing, advertising and interactive content production and having personally conducted more than 1,200 focus groups with kids & parents about toys, I felt the time was right to use what I’ve learned to help toy companies produce more motivating and compelling content. We are offering a specialist service based on in depth knowledge of the toy business and kids. Matt has decades of highest level content production experience, and having worked with him previously I knew we’d make a great team.”

For more information, or to arrange a meeting at UK, Nuremberg or New York toy fairs contact Matt via:  or Steve:

About Matt Knott: An experienced, well-connected Producer, Creative and published Game Designer, Matt’s delivered high profile projects for global brands, McLaren Automotive, BBC, blue chip organisations, and renowned visitor attractions, as well as successfully crowdfunding his own game, now distributed and licensed internationally. Passionate about the challenge of working across creative disciplines whether its concept creation, animation, 3D and product design, interactive and game development, or even data visualisation, Matt leads teams, with diverse talents, from initial brief through production and approvals to realisation of the project for clients. For more information go to:

About Steve Reece: Steve is M.D. of Kids Brand Insight, a leading toy industry Consultancy. His experience includes working for Hasbro & others in market research, brand marketing, commercial management and interactive content management. The first YouTube content Steve executive produced launched to an unsuspecting audience back in 2007. He has a career marketing spend of more than £25m, but more importantly for every £1 spent he has returned at least £7 in sales over time. For more information, go to: 

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