Toy Factories producing sensory & compound dough, DIY Kits

If you work in toys, you’ll know some categories are simply harder to get right — chemically compliant, safe, repeatable, and still commercially viable. We Consult for 2 x specialist factories who excel in exactly those “difficult‑to‑make” areas – one has factories in China & Cambodia, and the other is closer to Europe.

These factories specialise in:

Fully compliant 𝐬𝐞𝐧𝐬𝐨𝐫𝐲 & 𝐜𝐨𝐦𝐩𝐨𝐮𝐧𝐝/𝐝𝐨𝐮𝐠𝐡 play.

𝐊𝐢𝐝𝐬 𝐜𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬. 

𝐃𝐈𝐘, 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐏𝐥𝐚𝐲 & 𝐀𝐫𝐭𝐬 & 𝐂𝐫𝐚𝐟𝐭 𝐤𝐢𝐭𝐬 with various hard to be compliant chemicals.

Why some of the biggest Retailers & Brands in the world work with these factories:

- Proven compliance across EU, UK, US and global markets.

- Strong understanding of chemistry, testing and regulatory nuance.

- Reliable repeatability (no nasty surprises at the test house).

- Commercial pricing that still protects quality.

- Experience with complex formulations and multi‑component kits.

If you’re developing products in any of these categories and want to avoid failed tests, reformulations, or suppliers who don’t fully understand compliance, we can help - just DM for details!

With Toy Fairs around the corner, we can book you in to meet with these factories to help strengthen and diversify your supply chains regardless of the latest tariff rates and tribulations…

Work With Us

Work With Us

We help toy and game companies solve real problems fast — 𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠/𝐅𝐚𝐜𝐭𝐨𝐫𝐲 𝐅𝐢𝐧𝐝𝐢𝐧𝐠, 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, and 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠 qualified, experienced senior talent.

If you’re dealing with supply‑chain headaches, exploring India/Vietnam/Cambodia or further afield, need to find experienced new hires who actually understand toys without the often expressed pain of working with recruiters who don't understand your business, or want sharper commercial direction… this is what we do every day, and have done for a decade and a half now.

How we help:

𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐅𝐚𝐜𝐭𝐨𝐫𝐲 𝐅𝐢𝐧𝐝𝐢𝐧𝐠 (China +1, India, Vietnam, Cambodia, Europe)

𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐓𝐨𝐲 & 𝐆𝐚𝐦𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲

𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 & 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐓𝐨𝐲 & 𝐆𝐚𝐦𝐞 𝐛𝐫𝐚𝐧𝐝𝐬

Who we work with:

- Manufacturers, brand owners, factories, distributors, investors.

If you want clearer thinking, better decisions, and someone who knows this industry inside out — send us a message and let's talk...

AI Toys Experts: How To Maximise The Potential For AI Enhanced Toys

AI in toys is the new shiny thing. Everyone’s talking about it, few understand it, and even fewer know how to make it commercially viable. That’s where we come in, we’ve already established ourselves as AI Toy experts.

At Kids Brand Insight, we don’t do hype for the sake of hype. We focus on helping our clients commercialise their products, by way of delivering fantastic play value.  

When it comes to embedding AI into toys, we’re already helping global clients avoid the usual pitfalls: tech for tech’s sake, bloated specifications and concepts that look great in pitch decks but die on shelf.

A.I Toy Mistakes

Artificial intelligence toy concepts can miss the mark for a number of reasons, but the biggest one is when a company delivers a Tech-first product. These products tend to be engineered by people who’ve never watched a child play, and therefore manage to demonstrate whizzy tech, but don’t deliver engaging fun for the child.

The benefits of AI Toys can be many, but fundamentally it comes down to bringing Toys to life and helping Kids to develop quicker and better via customising to their needs.

What We Do Differently

We always start with the kids. Always. Then we ask where can AI add genuine play value—adaptivity, emotional engagement, progression. Not just flashing lights and canned responses! So while we are rapidly becoming known as AI Toy experts, we are fundamentally Toy experts first, and use all the knowledge and experience that entails to help our client to maximise the potential.

Why Clients Call Us

Because we’ve been there. We’ve launched toys in 50+ countries. We’ve run focus groups with thousands of kids. We’ve sat in the meetings where buyers say “nice idea, but it won’t sell.”

We’re not theorists. We’re practitioners. And when it comes to AI toys, we’re already ahead of the curve—helping clients build the next generation of play, not just chase the latest trend.

Are You Looking For AI Toys To Sell?

We can help you, get in touch and we can share more information on our client’s products for you to embrace the massive potential of AI enhanced Toys.