Work With Us

Work With Us

We help toy and game companies solve real problems fast — 𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠/𝐅𝐚𝐜𝐭𝐨𝐫𝐲 𝐅𝐢𝐧𝐝𝐢𝐧𝐠, 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, and 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠 qualified, experienced senior talent.

If you’re dealing with supply‑chain headaches, exploring India/Vietnam/Cambodia or further afield, need to find experienced new hires who actually understand toys without the often expressed pain of working with recruiters who don't understand your business, or want sharper commercial direction… this is what we do every day, and have done for a decade and a half now.

How we help:

𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐅𝐚𝐜𝐭𝐨𝐫𝐲 𝐅𝐢𝐧𝐝𝐢𝐧𝐠 (China +1, India, Vietnam, Cambodia, Europe)

𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐓𝐨𝐲 & 𝐆𝐚𝐦𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲

𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 & 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐓𝐨𝐲 & 𝐆𝐚𝐦𝐞 𝐛𝐫𝐚𝐧𝐝𝐬

Who we work with:

- Manufacturers, brand owners, factories, distributors, investors.

If you want clearer thinking, better decisions, and someone who knows this industry inside out — send us a message and let's talk...

AI Toys Experts: How To Maximise The Potential For AI Enhanced Toys

AI in toys is the new shiny thing. Everyone’s talking about it, few understand it, and even fewer know how to make it commercially viable. That’s where we come in, we’ve already established ourselves as AI Toy experts.

At Kids Brand Insight, we don’t do hype for the sake of hype. We focus on helping our clients commercialise their products, by way of delivering fantastic play value.  

When it comes to embedding AI into toys, we’re already helping global clients avoid the usual pitfalls: tech for tech’s sake, bloated specifications and concepts that look great in pitch decks but die on shelf.

A.I Toy Mistakes

Artificial intelligence toy concepts can miss the mark for a number of reasons, but the biggest one is when a company delivers a Tech-first product. These products tend to be engineered by people who’ve never watched a child play, and therefore manage to demonstrate whizzy tech, but don’t deliver engaging fun for the child.

The benefits of AI Toys can be many, but fundamentally it comes down to bringing Toys to life and helping Kids to develop quicker and better via customising to their needs.

What We Do Differently

We always start with the kids. Always. Then we ask where can AI add genuine play value—adaptivity, emotional engagement, progression. Not just flashing lights and canned responses! So while we are rapidly becoming known as AI Toy experts, we are fundamentally Toy experts first, and use all the knowledge and experience that entails to help our client to maximise the potential.

Why Clients Call Us

Because we’ve been there. We’ve launched toys in 50+ countries. We’ve run focus groups with thousands of kids. We’ve sat in the meetings where buyers say “nice idea, but it won’t sell.”

We’re not theorists. We’re practitioners. And when it comes to AI toys, we’re already ahead of the curve—helping clients build the next generation of play, not just chase the latest trend.

Are You Looking For AI Toys To Sell?

We can help you, get in touch and we can share more information on our client’s products for you to embrace the massive potential of AI enhanced Toys.

AI in Toys – What It Means for the Toy Business

AI in Toys – What It Means to the Toy Business

By Steve Reece, Kids Brand Insight - A.I. Toy Expert

Artificial Intelligence (AI) is no longer science fiction—it's already revolutionizing playtime for kids. From robots that converse based on voice commands to toys that learn to adapt to a child's style of learning, AI is quietly transforming the toy industry.

As someone who’s worked with toy companies across the globe, I’ve seen plenty of tech trends come and go. Like many of you reading this, I've won and lost by riding those tech waves. Twenty years ago, I was at the forefront of introducing DVD technology into games. But AI is different. It’s not just another feature—it’s a fundamental shift in how toys are designed, used, and experienced.

What Is AI in Toys?

Let’s keep it simple. AI in toys typically means:

• Toys that respond to voice or touch

• Toys that learn from how kids interact with them

  
  

Why Toy Companies Ought to Care

AI presents various advantages for toy companies:

• Personalization: Personalized toys that learn about every child's interests and learning speed.

• Greater engagement: Smart toys get smarter over the years, entertaining children longer.

• Brand depth: AI-driven toys can build deeper emotional connections with brands.

  
  

Imagine a character toy that calls your kid by name and knows their favourite stuff. That's not just play—it’s storytelling via brand.

Risks and Considerations

Of course, there are risks:

• Privacy: What data do they collect? Is it secure?

• Effect on development: Are we encouraging healthy play, or are we just layering on technology for the sake of technology?

• Accessibility: Will AI toys be affordable and within reach?

  
  

Companies need to weigh innovation against responsibility. It's not about what can be done—it's about what should be done.

A Simple Framework for Smart Toy Development

To navigate companies through this territory, we suggest focusing on three areas:

1. Engagement: AI has a role to play in enhancing play, not replacing it. The best toys still allow for imagination and creativity.

   
   

2. Education: Whether it’s STEM skills or emotional learning, AI toys should offer meaningful value—not just novelty.

   
   

3. Ethics: From data handling to age-appropriate design, ethical considerations must be built in from the start.

   
   

Getting Started with AI Toys

If you’re considering AI integration, here’s a quick checklist:

• Define the purpose: What does your toy actually do?

• Choose the right tech: Voice, vision, adaptive learning—what fits your brand?

• Coordinate with experts: Experts in child development, AI engineers, data consultants, and of course, Artificial Intelligence Toy Experts like Kids Brand Insight!

• Test early: Seek feedback from real families.

• Be open: Explain how your toy works and what information it is collecting.

  
  

The Future of AI in Toys

As we look ahead, the potential for AI in toys is vast. The integration of AI can lead to innovative play experiences that are both fun and educational. Companies that embrace this technology will likely find themselves at the forefront of the industry.

Enhancing Playtime

AI can enhance playtime in ways we are just beginning to understand. Imagine toys that adapt to a child's mood or learning pace, creating a unique experience every time they play. This level of interaction can foster a deeper connection between children and their toys, making playtime even more meaningful.

Building Emotional Connections

With AI, toys can create emotional connections with children. A toy that remembers a child's name and preferences can make them feel special. This connection can lead to brand loyalty that lasts a lifetime. It’s not just about selling a toy; it’s about creating a companion for children.

Ethical Considerations

As we dive deeper into AI, we must also consider the ethical implications. How can we ensure that AI toys are safe and beneficial for children? Transparency in data collection and usage is crucial. Parents should feel confident that their children are playing with toys that prioritize their safety and privacy.

Last Thoughts

AI in toys is here to stay. It is not about replacing conventional play—it is about enhancing it responsibly and in an engaging way.

At Kids Brand Insight, as established AI Toy Experts, we’re already helping clients explore this space—from sourcing partners to shaping product strategy. If you’re looking to future-proof your brand, let’s talk...

...because in this new era of smart play, the smartest move is knowing where to start.