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HAVE YOU LISTENED TO OUR PLAYING AT BUSINESS PODCAST?




If you want in depth analysis, insights and anecdotes from someone who has worked across the Toy & Game business for c. 25 years, and if you like listening to podcasts, then you might want to check out our PLAYING AT BUSINESS podcast, just click the following link to listen: https://playingatbusiness.libsyn.com/website


At the time of writing, we have 106 episodes of the podcast live. Below are a few links to the most popular episodes:


EP 97: UNCHANGING FUNDAMENTALS OF THE TOY & GAME BUSINESS

We are living through times of massive change and disruption. Technology is advancing at a frighteningly quick rate, and the very fabric of society has been changed by our adoption and development of new technologies. 

However, despite that there are 5 unchanging fundamentals of the Toy & Games business. In this podcast your host Steve Reece takes a look at what has not changed in his nearly 25 years in the Toy business, and what is unlikely to change looking forward another 25 years into the future.



EP 83: THE 5 KEY INGREDIENTS OF MASSIVE HIT TOYS & GAMES

Products tend to vary from category to category, but at the heart of any top selling you will normally find most or all of the 5 key ingredients we run through in Episode 83 of the Playing At Business podcast. We discuss successful products such as Spin Master's Paw Patrol ranges, Monopoly board game & the truly iconic Rubiks Cube.


This episode is for anyone who hopes to develop & launch a top-selling toy or game.



EP 57: 5 KEY SUCCESS ELEMENTS OF PRESENTING & SELLING TOY PRODUCTS

Effectively presenting products is one of the most critical skills for people in the commercial departments of the toy industry. In Episode 57 of the Playing At Business podcast we take a look at 5 key success elements of effectively presenting toy products. It isn't just a case of showing how the product works (although that's part of it). There is much more to presenting products well enough to sell them. Check out this week's episode to find out more!



HOW TO START A SUCCESSFUL NEW TOY BUSINESS

New toy businesses are the lifeblood of the industry. Today's Toy start ups can become tomorrow's corporate behemoths. But there are a lot of hurdles and barriers in the way of success for those starting up a new toy business. In this latest podcast episode, toy industry expert Steve Reece runs through a few key areas which need to be well managed in order for new toy companies to grow profitably and to achieve success over time. Steve has lead, worked on and advised dozens of successful Toy start ups, listen in to find out more.



And finally, if you just want the complete episode list for our PLAYING AT BUSINESS podcast, just click here:


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