HOW TO SUCCEED IN THE BOARD GAMES BUSINESS
If you’ve ever wondered how to succeed in the Board Games business, then please read on, because we will address this directly in this article. The Global Board Games market value is measured in the $Billions. This is a large-scale opportunity for those companies who approach the Games market in the right way. There are a number of fundamentals you need to address for success:
1. There are many, many Board Game publishers and creators out there. One of the best things about the business of Board Games is that the barriers to entry are comparatively low. You can design a game on a shoestring, outsource graphic design to Asia where the labour costs are much lower, and then manufacture in small quantities to give you a start. Asa result of the low barriers to entry though, competition is rife, so you always need to be striving for point of difference, and more importantly, point of advantage!
2. You MUST Extensively Playtest And Tweak Your Gameplay Mechanisms. The Board Games industry is unusual in that the product is in effect an experience between people as opposed to simply a physical product. So you need to extensively test, retest and tweak the gameplay via playing over and over again with different groups of people.
3. Sell, Sell, Sell. Because there is so much competition in this industry you need to excel at selling. You need to know the buyers, and you need them to really want to buy your products. You can get lost in the joy of creating an aesthetically perfect Game, but if you can’t sell it, it is more of a work of art than a product. If your Game is really good, then you need to get as many people playing as possible, and you do that via selling.
4. Think About Game Marketing As Like Trying To Spread A Virus. Games grow and spread like a virus! A good game experience is shared with other people, and then shared with more people and so on. So if you make really compelling Games and get enough of them out there to start things off, a good Game should then grow organically of its own accord.
5. Packaging Is The Primary Marketing Mechanism For New Games. With new Games, where you don’t have players yet the packaging has to do a lot of work for you. It needs to visually standout from all the other Games on the shelf/on the e-shop, and the consumer needs to be compelled to pick up the product or click on it. So make your packaging work really hard for you!
There are of course many other factors in winning in this marvellous business of Board Games, and maybe we can help you with that…for more info on our Consultancy services just click here: https://www.kidsbrandinsight.com/services
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