Steve Reece is the Managing Director of Kids Brand Insight, a Toy expert Consultancy. Having trained in market research (back in the days before research morphed into consumer insight), Steve started working on testing Toy & Game products with children and families in the late 1990s for a leading market research agency in the UK, before moving into the Toy & Game business full time as Hasbro's in house researcher in Europe.
Steve then went on to run various pan-European research studies, as well as running qualitative research tests in the UK. Following this Steve moved into Brand Management with Hasbro, managing iconic brands such as Monopoly, Trivial Pursuit and Play-Doh across more than 40 European sales territories.
Steve then lead a couple of highly successful start ups - one for a major Toy company, and one in the realm of Board Games, before setting up Kids Brand Insight back in 2011. Since then, he has worked as an international Toy expert Consultant with particular expertise on the UK Toy market and European Toy market.
Today, Kids Brand Insight consults with international Toy & Game companies of all shapes and sizes, applying expert knowledge across the world of Toys, but especially in the UK and Europe.
For more information on our Toy Expert and Board Games Expert services, just get in touch via the 'Contact' page.
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