Being An Expert Witness (Toys & Board Games)

BEING AN EXPERT WITNESS (TOYS & BOARD GAMES) Legal cases are usually stressful and antagonistic. These are not conditions we would normally typicall seek out! Most legal disputes are resolved, one way or another well in advance of going to court. Normally commercial concerns make both sides come to the negotiating table to find agreed…

The Art Of Toy Clearance

THE ART OF TOY CLEARANCE The single biggest cost for toy companies is manufacturing costs. Depending on the business model, toy manufacturing companies tend to spend between 25% (if you’re very lucky/very good!) and 35% more commonly on product manufacturing costs. This represents a huge amount of money invested on an ongoing basis by toy…

A Day In The Life Of A ‘Toy Expert’

A DAY IN THE LIFE OF A ‘TOY EXPERT’ Steve recently gave an interview – he was asked to describe a day in his working life. Here is the transcript of the interview: INTERVIEWER: Please describe a typical day as a toy expert STEVE Firstly,  I feel somewhat awkward with the label ‘toy expert’ –…

A To Z Of TV & Toys – A Is For Animation

A TO Z OF TV & TOYS – A IS FOR ANIMATION The world of animation has long since been a great source of Toy brands. Looking as far back as Steamboat Willie (created by Disney in 1928), we can see how animation lets us bring cartoon characters to life. Animation literally turned flat still…

5 Things Kids Media Companies Should Know About The Toy Business

5 THINGS KIDS MEDIA COMPANIES SHOULD KNOW ABOUT THE TOY BUSINESS We’ve had a number of requests recently to offer advice to independent kids media companies relating to the Toy industry, how it works and what content producers with merchandising aspirations need to know about the toy industry to allow them to maximise their Toy…

The Toy Verdict – 2016 Awards

THE TOY VERDICT – 2016 AWARDS Kids Brand Insight, owner of leading toy review website The Toy Verdict has announced a great success in its awards program for 2016. Many products from leading manufacturers including Disney, Jakks Pacific, Drumond Park, Esdevium Games, Step 2 & others have been awarded the much coveted status of ‘Approved by…

And The Winners Of The Toy Verdict Awards 2015 Are…

And The Winners Of The Toy Verdict Awards 2015 Are… TheToyVerdict.com, a leading toy review service and online portal, fully owned and operated by Kids Brand Insight today announces the results of The Toy Verdict Awards 2015. Steve Reece, CEO of Kids Brand Insight told us: “The sheer quality of the products submitted has made…

5 Reasons Why Kids Love The Minions…

5 Reasons Why Kids Love The Minions…   We recently took a group of kids on an accompanied viewing trip to the cinema to watch the Minions movie. This movie is a spin off from the highly successful Despicable Me movies, and focuses just on the highly amusing Minions characters. We wanted to better understand…

Toy Sourcing

Toy & Board Game Sourcing We help clients protect against supply chain risk, reduce manufacturing cost expenditure and reduce the stress/workload of finding new toy factories and board game factories. We work with upwards of 60 leading toy, games and related product factories in China, Vietnam, North America, North Africa, Europe and beyond. We have a…

New Research Study – Kids, Parents, Toys & Gender…

 New Research Study – Kids, Parents, Toys & Gender… In the last few years we’ve seen an upsurge in negative PR/social media regarding the gender stereotyping seemingly inherent in the toy industry. Having conducted hundreds and hundreds of research discussion groups with children and parents over the last 16 years, our suspicion/belief was that actually…